Sharp insights forged from deep telco experience
Unlock growth areas. Optimise propositions. Improve CX.
Get the benefits of 10,000+ hours of telco research
As the founders of Picnic, our journey started in client-side roles at Telstra. We’ve continuing our commitment to telecommunications through waves of category evolution.
We understand the challenges faced by telcos globally
Telcos have similar challenges around the world. Research insights are critical to informing these critical commercial questions:
How to monetise connectivity in an optimal way using pricing and plan features
How to create value added services that customers are willing to pay for
How to reduce churn through bundling and loyalty initiatives
How to improve customer satisfaction while reducing cost to serve
How to expand into adjacent markets to increase revenue
How to grow market share in priority customer segments
Customised research to inform your strategy
Great research is built on the shoulders of previous studies. We have a track record of delivering in these areas:
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Measuring brand metrics and market share matters, but telcos also need to know how buyers see them.
Are you thought of as low-cost or high-performance? How do customers rate your service? Is there a part of the market you’re missing?
Answers to these questions shape the next steps in your brand and proposition strategy.
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Guesswork in pricing is expensive.
We’ve run more than 30 pricing studies to identify price points that balance uptake and revenue.
Common uses include setting prices for new features, annual reviews, and planning price increases.
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No product or marketing strategy s is complete without understanding segments.
In both consumer and B2B markets, some customer groups are obvious while others are less so. The key is to understand the buyer traits that drive market share differences.
Our work focuses on identifying and prioritising characteristics that can be targeted in the real world.
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Done well, value-added services can drive growth.
We help test and refine new ideas through concept testing, demand modelling, pricing, and beta trials — ensuring new features are ready for launch.
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We’ve worked with telcos for years on churn reduction and loyalty.
Our support includes ongoing measurement, deep-dive analysis, save-offer design, and loyalty program development.
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Check out our recent work for Telstra. The Tech State of Play report series is designed to engage business decision makers.
We create research that positions organisations as credible thought leaders in their fields. This not only drives exposure but also opens doors for sales teams by giving them content that sparks conversations with decision-makers. Clients gain visibility, authority and a stronger platform for growth.
Our work has directly influenced…
CX and NPS initiatives with measured improvement
The launch of a new low-cost fighter brand
Churn reduction
The launch of a loyalty program
New products and services launched
Work directly with senior consultants
Ray Lo
Managing Partner, Sydney
- Former Insights Leader at Telstra
- Led telco NPS and churn research at 5D Research
- Board Member, The Research Society
Matt Howley
Managing Partner, Melbourne
- Former CX and NPS Insights Leader at Telstra
- Former Product Insights Leader at Telstra
- Led Insight Community professional services at Vision Critical