Meet Picnic
We’re a lean, senior-led boutique research consultancy.
When you choose Picnic, you’re choosing to work with experts who are fully accountable principals (agency owners). Yes, we are a small agency, which ultimately means we are focused on a smaller set of clients and projects. We operate with care and agility, and as a team all roles are hands-on right through the research process.
Raymond Lo
Managing Partner, Sydney
Curious, Driven, Detailed
Board Member, The Research Society
Quantitative expert translating data into tangible business recommendations
Cross-Asia-Pacific experience with some of the worlds biggest brands
Former corporate insights leader
ESOMAR and Greenbook speaker-author-podcaster
Matt Howley
Managing Partner, Melbourne
Resourceful, Perceptive, Simplifier
Creates customer and client-friendly research approaches with an extensive range of techniques and technology
Significant corporate experience leading product, pricing and CX insights to grow market share
Former NPS & CX research program leader (Telstra)
Former Insights team leader (Telstra)
Former Marketing Manager (Mercedes-Benz Australia)
Former Professional Services team leader (Vision Critical)
Hear from our clients
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"Picnic really demonstrated a deep understanding of our business."
ASX100 Services Company
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“Picnic were exactly the right team to bring to life a CEO leadership team request for a strategic project. They were able to quickly work as an extension of the team, using multiple channels, data points and different methodologies to triangulate results and insights. This layered approach enabled a clear and concise report and recommendations”
Services Organisation, Australia
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“I had a real pleasure collaborating with Ray on several high-profile marketing research studies executed across the Asia Pacific region. With their breadth and depth of research expertise, combined with the intimate understanding of how to address client’s business needs, Ray had had a tremendous positive impact on the ultimate success of our engagements. A specific example worth singling out is Ray’s ability to translate outcomes of advanced data analytics exercises into palatable stories addressing client business needs... It is a rare ability, indeed”
Consulting firm, Singapore
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"We engaged Picnic to work with us on a strategic piece of pricing research including conjoint analysis. The Picnic team was agile in their approach, working closely with us to design and customise the research. The research output provided important insights for our pricing design and approach."
Technology Company, Australia
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"Picnic provided clear direction when the team were unsure about next steps."
Services Organisation, Australia
Great research is built on the shoulders of past work.
Here are some of the areas we’ve researched recently: