We help superannuation providers improve communications at scale.
Increase cut-through, brand fit, industry leadership and accessibility.
Insights trusted by leaders
The problem:
Member comms aren’t simple because there is so much to be said.
Superannuation member communications are rarely simple. Super funds face the dual challenge of needing to explain complex products while also meeting extensive regulatory disclosure requirements. The volume of documents is also daunting, from Product Disclosure Statements to ongoing performance and compliance updates.
Yet despite this output, clarity often falls short. As the Ethos CRS 2021 Readability Scorecard: Australian Superannuation Funds concluded, “Super funds still have some work to do if they are to engage clearly and effectively with fund members.”
Our solution:
Picnic’s provides specific comms guidance based on a hybrid of AI and human research.
AI’s strength is its ability to objectively scan large volumes of documents (including competitor documents for benchmarking)
Human research is used to understand engagement drivers and comprehension with a focus on specific headings, paragraphs and pages.
Our projects deliver…
Measurable improvements across emails, webpages and PDFs
Increased member engagement with comms
Focussed communication strategy, prioritising what matters to members
Ability to benchmark against competitors and define industry-leading comms
Improving readability at scale across a large number of written documents (e.g. product disclosure, web pages and more)
Accessibility WCAG 2.0 compliance
