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We tailor our research approach to your needs, backed by deep expertise across both consumer and B2B markets. We’re trusted for our expertise in:
New product & service development
PRODUCT TRIALS, BETA TRIALS, MVP RESEARCH, DIARY STUDIES, DEMAND SIZING, PRODUCT EXPERIENCE
Marketing proposition development
MARKET SIZING, USAGE & ATTITUDES, EXPERT INTERVIEWS, FEATURE ANALYSIS, TURF, BARRIERS AND BENEFITS, EXPLORATORY DISCUSSION FORUMS
Pricing strategy
WILLINGNESS TO PAY, PRICE SENSITIVITY, PRICE ELASTICITY, CONJOINT AND CHOICE MODELLING, VAN WESTENDORP, GABOR GRANGER
Thought leadership research
RESEARCH WORTH SHARING, WHITE PAPERS, ARTICLES, EVIDENCE-BASED MARKETING, THOUGHT LEADERSHIP
Segmentation
USABLE SEGMENTATIONS, DETAILED PERSONAS, TARGETING STRATEGIES, ATTRIBUTION MODELS
