Sharpen your strategy for prospective students

Understand segments. Position your brand. Develop propositions.

We help education brands inspire, enrol, and engage.

Benefit from our recent experience working with distinctive brands in the education and student space.

We understand the challenges faced by Australian Universities

Universities often struggle to achieve marketing cut-through. In a crowded marketplace and on constrained budgets, gaining reach and voice is no small task. Messages that fail to resonate are quickly lost.

Broad offerings lead institutions to position themselves on multiple fronts. The result is often a lack of distinctiveness. A better way is to identify and double down on a handful of core strengths.

Student choice is driven by a tangle of factors, some more influential than others depending on the stage of the decision. Research must be designed to unpick these nuances if it is to guide strategy.

Understanding target segments therefore plays a key role in guiding teams to priority activities and messages that will have impact.

Customised research to inform your strategy

Great research is built on the shoulders of previous studies. We have a track record of delivering in these areas:

Tracking awareness and enrolment numbers tells part of the story but to grow, universities need to know how they’re perceived by future students.
Are you seen as career-focused or research-led? Modern or traditional? Welcoming or selective? Is there a group of students who aren’t considering you at all?
These insights guide brand and course positioning, helping you focus your marketing and recruitment strategy where it matters most.
Not all prospective students think alike — or decide alike.
In higher education, some segments are clear (school leavers, postgrads, internationals), while others are shaped by mindset, motivations, or barriers to study.
We help identify which segments drive growth and how to target them through messaging, channels, and course design.
We help universities focus efforts by defining and testing propositions that resonate with real audiences. This includes developing positioning statements, testing key messages and visuals, and refining how your offer is expressed across channels.
The result is a clear, evidence-based proposition that connects with the right students and supports your brand and recruitment goals.