Inspired Decision Making
Research experts dedicated to helping you achieve better business decisions and customer outcomes
Picnic Customer Intelligence is a market research consultancy that specialises in optimising products, prices and propositions. We take a holistic approach to tackling business problems, delivering exceptional qual and quant market research while incorporating data and information from disparate sources to generate outcomes.
Services
We provide customised market research solutions drawing on deep experience in B2B and consumer markets.
New Products & Services
PRODUCT TRIALS, BETA TRIALS, MVP RESEARCH, DIARY STUDIES, DEMAND SIZING, PRODUCT EXPERIENCE
Proposition Development
MARKET SIZING, USAGE & ATTITUDES, EXPERT INTERVIEWS, FEATURE ANALYSIS, TURF, BARRIERS AND BENEFITS, EXPLORATORY DISCUSSION FORUMS
Pricing Strategy
WILLINGNESS TO PAY, PRICE SENSITIVITY, PRICE ELASTICITY, CONJOINT AND CHOICE MODELLING, VAN WESTENDORP, GABOR GRANGER
Thought Leadership Research
RESEARCH WORTH SHARING, WHITE PAPERS, ARTICLES, EVIDENCE-BASED MARKETING, THOUGHT LEADERSHIP
Segmentation
USABLE SEGMENTATIONS, DETAILED PERSONAS, TARGETING STRATEGIES, Attribution Models
Trusted by leading brands
